Rabbi Yitzhak Miller Expert Blog

Direct Marketing For Success

Article is selected by Rabbi Yitzhak Miller
By Geoff Graham
A Denver direct marketing agency can create a direct marketing campaign for your business that can be customized to meet a variety of needs from small to large. Your company can benefit from database creation, data analysis, creative program execution and even maintenance. The many options for business to consumer interaction and control are endless and will benefit your business tremendously. By working with a Denver direct marketing company you may be able to take your company to a new, highly efficient level that could increase sales and revenue.

You should ensure that the Denver direct marketing company you hire has in place the best and most successful specialists that have proven track records for turning profits for small as well as large companies.

The goal of the program is, of course, to have a positive effect on your bottom line. You want to gain an edge over your competition and organize your business so that it operates like a well oiled machine. The benefit of a direct marketing campaign can be as simple as turning your expenditures into successful investments for your company.

Look for a Denver direct marketing company that has years of experience under their belt, one that can show you results it has given to companies that are like yours. You want someone who knows what customers to target, that have done the research in your field and are able to execute a plan of action that will start earning your business money right away.

Direct marketing tools can provide a way for you to interact with your customers on a higher level, develop long term relationships as well as the right campaign for creating new prospects.

The Denver direct marketing firm you hire should have a direct and responsive advertising campaign, a customer relationship management program and the ability to create databases to manage and analyze the information about your customers as well as your company.

Before you hire a Denver direct marketing campaign you should understand a few things, you need to know exactly what your goals are beforehand so you can discuss with the specialist on how to achieve them.

Decide what the goal is, what you need the direct marketing campaign to accomplish. You want to ensure that your image is created and upheld properly, so decide what type of message you would like to portray. You should decide if you are going to be marketing products or if you just want to bring awareness about your company and what it does.

Do your research. The direct marketing campaign will have the majority of the research done for you, but you should understand the basics about your customers. You need to understand what they are looking for, what they expect and what triggers them to make a purchase or use your company’s services over the competition.

  Book Marketing in a New Economy

By David Eric Johnson
The economy as we know it has changed entirely. Purchasing patterns and consumer behavior will be radically different from what it was two years ago. Excess and glitz are out. People are staying at home and enjoying the simple things in life - particularly a well-written book. That is the good news for authors. The bad - this means that that the challenge and competition any author faces is more daunting then ever to standout from the rest. The way to do this is through a comprehensive publicity and marketing campaign.

First determine your target market. Too often when asking an author who their target market is, they will answer everyone. Just like a business you need to segment who you think your primary and secondary audiences. Just because you wrote the greatest self-help book on relationships means that everyone in a relationship or looking to be in a relationship will purchase the book. Fact is that most of the buyers of any self-help book will be predominately female, even if they are buying the book for the man in their life.

Determining your target audience is essential for the next part of any media campaign - targeting the media. Once you know the primary audience, you want to begin targeting the media that audience reads, watches, or listens too. For example if your book is on business, you want to target business media, but even more specifically you want to only target the media that covers what is in your book. A book on finance wants coverage by the reports that cover finance not retail. Just like your target audience, segment your media. Don’t overlook online media. In this day and age, more people rely on the online media then traditional media.

Don’t send books outs randomly. The largest cost that authors often incur is by sending books out to every book reviewer or producer tin which they can find a mailing address. Be economical about sending out books. Most unsolicited books sent to reporters go unread and are either returned back to the author, sent to a charity, or tossed in the garbage. With postage on the rise, as well as books, that is too much money to waste unless there is a commitment to review the book or do a story on the book.

Utilize all online tools at your disposal. An author website is critical. It should include a compelling call to action description about the book, an author biography, a contact page, and media page. Utilize social networking websites. Twitter and Facebook are essential. On Facebook make sure that you have a fan page for your book as well as an author page. Use Twitter to get out small messages from your book to a following. The key is creating followers through re-tweets. A smart way to do this is by creating an online contest. Conduct a blog tour to get your message out. A blog tour is a simple cost efficient way to reach thousands of readers in a cost-efficient manner. It’s quickly becoming the new form of a media tour.

Do as many interviews as is possible. Interviews are what people respond too in purchasing a book. Book reviews are still important but more people view, listen, or read an interview then ever read a book review. Make your interview compelling. The media and public react to authors who speak in black and white terms with a strong inspiring story. Again utilize the social media in repackaging your interviews to reach an even greater audience. Remember no media is too small. Every interview allows you to reach a portion of your target audience. Plus you never know who is listening. For example we had an author on a local station whose interview was heard by key executive at Federal Express who ordered his book as a training manual.

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