Some Common Link Building Methods for SEO
Author: IC
One of the primary activities in SEO that will arguably have the most impact on your sites position in the search engine rankings is link building. A web pages position in the SERPS (Search Engine Results Pages) is largely dependent on the number and quality of other pages linking to the page. Here we present some of the more common link building techniques to increase your inbound links.
1. Directory submission: Link directories contain pages of categorized links. One method to obtain back links involves submitting your site to these link directories. Directories can be either paid, free or requiring a reciprocal link. The most well known directories include the Yahoo directory and dmoz.
2. Article Submission: Submission of articles to article directories is another common link building technique. At the bottom of an article you submit to an article directory is an author’s bio where you can include links to your site, as can be seen at the bottom of this article. One of the positive traits of this form of link building is that you can word your author bio as you want and therefore, have choice over the anchor text of the link.
3. Social Bookmark Submission: Social bookmark sites allow you to bookmark web pages online, and when you do a link is created to the page you bookmark. Submitting pages to social bookmark sites is another common method of link building.
4. Blog Posting.: Similar to article submission, you may be able to contact owners of blogs relating to your niche and provide them with quality content for them to post on their blog. In this content you may put a link back to your site. The key here is to provide quality content so that it is worthwhile for the owner of the blog to post your content.
5. Link Exchange: Some sites participate in link exchanges, where you link to a site in exchange for a link from their site. It is important in link exchange to exchange quality links in limited numbers. There is not a lot of value in much of the mass link exchange some sites engage in that have many pages of links devoted to their link exchanges.
6. Link Bait: This involves the writing of content, of posting of pictures or other interesting posts that other webmaster will find interesting and worth linking too. If the content is of high enough quality if may be featured on sites such as digg, potentially attracting a large number of organic links.
So here we have presented a number of the more common link building techniques. There are many others and a good way to keep up with current link building trends is to become active on one of the many popular web master forums. The key is to try different methods and attempt to get a feel for which methods are more effective through monitoring your sites position in the SERPS. You may want to establish several sites and explore different link building techniques with each site, thus allowing you to observe which technique provides better performance.
One way links or two way links
Author: Luna Roy
This is a big question that is playing on the mind of almost all search engine optimizers. There are many forums and blogs where this is being discussed to make it easier for the SEO analysts to know the best possible way to get backlinks. Now we all know what can more and more backlinks mean to a website when its performance on search engine results page is considered.
Let us first analyze the case of reciprocal links or two-way links. You would want your site to be linked by a PR3 and above site. This is normally possible when you too have a PR3 site else the other site administrator might not be interested for all justified reasons. But in case you have a lower page rank or no page rank at all, then it becomes a very difficult process. Why would a PR3 site link to your site when you have a zero Page rank?
There is also one more reason why one should try to avoid two ways links though it can generate more backlinks. More and more outbound links decreases the overall page rank of the site.
So today more and more sites are trying to get inbound links and that too one-way links. This is possible through article posting. Great articles when submitted in hundreds can boost up the page rank. You can post articles to sites that accept them with a link to your website. So you don’t have to link your site to others whereas your site is getting linked. But one point needs to be remembered that the articles should not be sloppy and of no use. The article should be easy to read, informative, have all the answers that one is looking for to make it viewed by more and more number of users.
Reciprocal links can be very helpful once you have already achieved a high page rank. Then you can get links easily from other PR3 and above sites. It is not always possible to continue writing great articles. It is then that the two way link procedure can be of real help. But for the initial stages article posting is no doubt a better option to get one way inbound links.
The ground rule for search engine optimization is to make your website popular on the web. When you don’t want to spend on advertisements and paid links, getting one-way links through article posting is the best possible option.